Here's how I went from struggling to get content inspiration that would generate SALES to finally creating content around our offer

Let me break down today’s post for you!

So what the heck does it mean to create content around your offer, with a Customer Journey approach?and what does it have to do with you?

It's something fairly new that researchers and psychologists have been investigating over the last 25 years... and while we don't know everything, here's what we do know.

In this post, you’ll learn what means to create content around your offer and why you should adopt this content strategy style.

Build a Sales Funnel with Content Marketing

The brain is wired to protect humans.

It does this by collecting information from the environment, but as technology has advanced, the brain is expending a HUGE amount of energy on collecting, understanding, and analyzing its surroundings.

To cope with these technological changes, the brain has chosen a system that helps it save energy to perform better. That system is based on sequential images, also called stories…

How do you Build a Sales Funnel with Content Marketing?

Building your content around a sales story.

When you offer your services or products without content that sounds and feels like a story, you lose the client's interest. The brain sends a danger message to your client and a clear order to move away and find a story that doesn't burn so much energy (Aka! you competitor)

But when you DO give content that's building a story around your offer

the brain perks up its ears, starts paying attention, and has fun in the process, which rewards us with…

• Curious comments under your posts
• Excited audience subscribing to your live events with tons of questions sent to your email
• And clicks on your landing pages to“Buy now” your biggest offers.

But if you keep posting vague content that you were just inspired to write because you saw it on your competitor's feed today…

• You'll start having followers signing up for your competitors' offers
• You'll start wondering why your website is not getting as many visits and sales as you expected
• You'll see a drop in interactions and live event subscriptions

Think about it for a second…

why is it that 80% of your sales come from 20% of your content? or one in five of your social media campaigns drastically outperformed the rest?

Exactly!

Your clients are not feeling curiosity, or having interest for what you are saying. They are not even seeing a story with a clear end of their suffering.

But you don't have to do this alone…

Tomorrow... We're dropping something free that's going to help you take this to the next level.

Psst! If you've been hanging out with us for the past couple of weeks, this is the resource we've been building together.

In the mean time here is what you need to create content for beginners online.