Your audience doesn't need to read 7 posts or interact for a week with your content to buy your offer…—This is the secret of marketing content —
Jan 01, 2025Meet Maria An aesthetician who—before working with us—was…
- Posting consistent content on Instagram
- She regularly asked for client reviews, despite her fears of being perceived as “annoying”
- She was showing up on video every day, even when she wasn't living in her dream house
But despite all of these, she didn't understand why she was struggling with her sales. Depending only on the “word of mouth” system to reach her basic monthly income—sometimes being scared to her bones— cuz she didn't think she was going to make it.
In this post you’ll meet Mari and how she moved from low and inconsistent sales to know exactly how much she was going to make at the end of the month.
Side note: You may also want to check “AN OPEN LETTER FOR STARTUPS who think “Any type of content make sales”... ”
After assessing her content feed, it was clear to us the core reason for her sales failure
Here is how we explained her how to create content the right way.
Mari was solely focused on creating and sharing review content.
- She would Record all her reviews
- Record all her before and after pictures and post them on Instagram
Then she would talk about her client's reviews over and over on her live videos and stories…
Her clients were seeing the results. Feeling excited that one day they could be the ones with THOSE results. Nonetheless...
They were still having an avalanche of questions that were critical to their decision-making process.
Also, they were wondering if they could trust putting their bodies in her hands.
After a couple of weeks where we showed Mari
- Why does she need to post other types of content
- Showing her how to shift her content, from a generic inspiration to come up with content based on her offers...
Mari went back to...
-
Feel passion to share her offers once more
-
She saw her content goal as clear
-
She started writing captions that sounded organized (*As a clear story) and meaningful
All of these made her feel certain that —THIS time she was going to make sweet sales—
And guess what? Every shift Mari made is covered in our latest resource “How to make your content SELL ANY OFFER on your online shelves”