You have been struggling with your content, desiring that it gets you sales so you can finally end the year without fearing a sales drop.

But no matter all your efforts following everything you have heard...

👉 Posting consistently

👉 Talking about your offers

👉 Engaging with your audience

👉 Repurposing your content

You're dream seems farther away.

You technically should be getting at least 10 sales per day.

So why is your content not selling?

Here is your answer:

You’re not using storytelling in your content.

In this post, I´ll show you what parts your business stories need to have to make sales and I'll also give you a list of the stories you can start using in your content right away.

Side Note: If you want to see an increase in sales this week, click here to watch our new Masterclass on how to create content that generates an avalanche of sales.

The best business stories have these 4 things in common.

♟️ Relatability: speak to common problems they are going through

🦹 A villain: who makes the client struggle during his/her journey.

📝 Resolution & takeaway: what they dream or aspire to have or become.

🎯 Takeaway: Give them a solution they can learn and apply.

Storytelling helps you build a narrative around your offers, and connects with your audience on an emotional level.

Now, you must be thinking…

How does storytelling could work for my online business?

Building connections. Using stories to share your beliefs and experiences makes your clients feel that everything you create has been crafted exclusively for them.

This keeps your audience captivated

Converting them into clients as they start connecting and trusting you.

A study by [HBR] shows how implementing storytelling in your business message increases sales by 50% and advocacy by 30%.

Here’s how you can apply it to your brand and content.

Example:

“5 years ago, after I sent 1000 CVs and 50 interviews that led to nowhere. I felt defeated, thinking that I was meant for more. That moment forced me to risk it all and start the business. Today, that moment taught me that we struggle unnecessarily. Instead, of taking action earlier, we extend the pain till we are left with nothing and that only you are the one who decides when to start your dream. What are you willing to stop hurting you?”

Why does this story work?

This story works because it’s relatable ( unemployment struggle), gives a solution (commitment), and gives a lesson (life is in your hands).

Let me tell you the stories you can share:

🎯 Your brand story: why do you choose to do what you do?

🎯 Client transformation: How my client went from struggle to success.

🎯 Values-driven stories: show what matters to you and what is it that your brand stands for.

In our next post we’ll show you how to use storytelling in your content so you can start getting your dream clients and start selling your offers.