Have you ever experienced surprise jealousy?

The… OMG! What does SHE have, that I DON’T have? Or the … What the heck does SHE see on that dude!?

Well,

That exact experience is the one you have when your captions keep on bringing 3 clients...

While your competitor's captions bring 100+ clients PER day.

So WHAT do those captions have that YOUR captions don’t?

We’ve spent the past years digging and uncovering the secret of content that sells vs the content that doesn’t. So grab your favorite notebook (or open your Notepad), and dive in!

You’ll learn…

#1 Why your content doesn’t sell

#2 What makes your captions attract likes, comments, and Dm’s

#3 What’s the secret to building a charismatic, action-taker, and supportive community who buy and enjoy your content daily?

Btw, if you want to see these sales principals in action —and find out what’s your content missing to make sales —

watch our new Masterclass, right here.

The excessive use of informative content makes you lose comments, likes, and dm’s

Likes, comments, and clicks mean people understand what you say. This means that people are saying

• yes! Me too

• I agree/disagree with you

Seeing small reactions shows how little meaning your message has to your clients. You will feel

• how no one is agreeing with you

• No one is nocking their heads and seeing how your skills, the ones you offer as a service, are valuable to them.

This will eventually make you feel the need to keep changing your offers, your process, and even the way you do business as a hold.

A study by David Hopkins has shown how we all have a deep need for confirmation and affirmation.

Online entrepreneurs seek to fill this need through...

• The number of likes

• The number of comments,

• The number of saves, or connections/followers they receive.

That’s why...

When you share content online you should focus on controlling this urge and not give up as soon as you see a low reach on comments, likes, or shares.

In sum…

To write content that increases conversion, you need to move from:

Informational content to aspirational content. Aspirational content moves people to take action instead of listening to information to start feeling disconnected from the action.

Your community doesn’t grow cuz you don’t make your audience feel “I belong to…”

Everyone should feel they have a group to belong to, within your platform space.

Even when we are all different, there will be many people thinking like you out there. Others going through the struggles that got you to offer this service you are so inspired to give.

That’s why when you don’t receive a good number of comments, means your content is not making clients want to be part of your group.

A survey by  Christie Aschwanden showed how

19% of People comment under your captions when you made them want to Correct an error

18%. comment under your captions when you made them want to Add to a discussion

10% comment under your captions when you made them want to give their perspective

So you should write a content message, that makes your clients:

Want to be part of your group,

feel the need to show off,

Feel the desire to apply, or experience what you have on your online shelf.

Once you write these types of messages, your captions will attract daily sales none stop ;)

As we navigate the ever-changing entrepreneurial landscape, there’s something that will never change…

“What makes people behave and buy”

Is time you stop writing content that doesn’t connect with your audience and start crafting content that inspires, intrigues, and gets your audience to buy by

• Making your audience feel “I belong to…”I want to share my opinion” “I want to apply this idea…”

• By Reading other’s work to ONLY collect what makes you say “Wow! I have something to add to it”

• By moving from informational content to inspirational content,

If you are ready to...

Stop writing content that doesn’t seem to be connecting with your audience.

And start crafting content that

• Inspires,

• Engages,

• And gets your audience emotional and rational connected to your offer.

PS. We’ve created a Masterclass that will show you ...

A. What type of content your offer content should have

B. How to make your clients the heroes in your offer storyline.

The recipe to make sales in 2025. Watch the Free Masterclass here.